Green Events Made Easy: Survey Insights from Experts
Learn how Godmother and Brainactive gathered over 100 responses in 2 hours to create a guide for organizing sustainable, eco-friendly events.
In recent years, sustainability has taken center stage in the events industry. With the rise of large-scale concerts, festivals, and corporate events, concerns over waste, carbon emissions, and excessive resource consumption have escalated. As a result, many organizers are looking for ways to host eco-friendly events, but often struggle with a lack of clear and actionable guidance.
That’s where Godmother, a leading event agency, decided to step in. Recognizing the need for practical solutions, they partnered with Brainactive to launch a research initiative aimed at creating a comprehensive guide for organizing greener events. The objective? To collect insights directly from the industry on how to reduce environmental impact while maintaining high-quality event experiences.
Fast and Impactful Data Collection
The collaboration with Brainactive brought a technological edge to the research. Using Brainactive's AI-powered platform, they launched a survey targeting event planners, suppliers, and sustainability experts. The response was overwhelming, with more than 100 participants sharing their insights within the first two hours of launching the survey.
This rapid data collection was made possible through Brainactive's extensive global reach, connecting to over 300 million consumers worldwide. Their AI system ensured the survey reached relevant respondents, allowing for swift and accurate data collection on industry best practices for sustainable event planning.
Simplifying the Path to Sustainable Events
Alice Gavril, Managing Partner of Godmother, emphasized the importance of making sustainability a core focus in event planning. “Sustainability is no longer a choice—it’s a responsibility," she explained. Yet, the industry still faces significant challenges in turning these principles into actionable practices. Many event planners find sustainability guidelines complex and overwhelming.
To address this, the feedback collected through the survey will be used to create a practical "Green Event Guide." This guide aims to break down the steps necessary to plan eco-friendly events, offering solutions that are both easy to implement and effective. “We want to demystify sustainability and make it more accessible to everyone involved in the event planning process,” Gavril added.
A Brighter, Greener Future for Events
The initiative spearheaded by Godmother and supported by Brainactive is set to reshape the way events are organized in the future. By providing clear, actionable guidance, they hope to inspire a shift towards more sustainable practices across the industry. The combination of Godmother's industry expertise and Brainactive's AI-driven insights means that eco-conscious event planning is no longer a distant goal—it’s a practical reality.
With this project, Godmother is not only working to reduce the environmental footprint of their own events but also empowering the entire industry to adopt more sustainable methods. Thanks to Brainactive’s innovative research platform, achieving green event goals is now faster, simpler, and more achievable than ever before.
By breaking down complex sustainability challenges and offering data-backed solutions, the Green Event Guide will help the industry align its efforts and make a lasting positive impact on the environment. Whether it’s reducing waste or lowering carbon emissions, the future of eco-friendly events has never looked more promising (RevistaBiz, IQads)
